INSIGHT - What does your internet browser say about you?

insight Feb 11, 2018

Who would have thought your internet browser could be so revealing!? An extensive study by Michael Houseman revealed some interesting results about the people who don’t just use the standard internet browsers on their PCs or laptops (such as Safari or Explorer). He discovered that people who use Firefox or Chrome are surprisingly more effective at work. Some of the stats include:


Firefox and Chrome users:

  • Are more loyal, remaining at their jobs 15% longer  
  • 19% less likely to miss work
  • Reach customer satisfaction levels quicker
  • Generate higher sales
  • Sales call times were shorter


It is not that these browsers necessarily make the user more effective or efficient. It is about the mindset of the person using them. In Adam Grants book, Originals, he explains that people who don’t want to conform are getting a real competitive advantage. They don’t just accept the world for what it is, they want to drive change and improve.


Grant explains, “To get Firefox or Chrome, you have to demonstrate some resourcefulness and download a different browser. Instead of accepting the default, you take a bit of initiative to see out an option that might be better. And that act of initiative, however tiny, is a window into what you do at work”.


Before you start changing your browser in the hope it will help… why not take a step back and look at what parts of the world you are just accepting. Where can you push the boundaries and be original? I can highly recommend reading Adam Grants book (you can order it here: and start challenging some of your thinking.


Join the conversation… what browser do you use?


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