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INSIGHT - How the nimbleness of your small business can give you power over the big Corporates

Stand up and take note, the way forward is for socially responsible businesses.


At least that is what the CEO of Black Rock believes. Laurence D Fink is one of the most influential investors in the world. It’s fair to say he knows his stuff and has his finger on the pulse. Last month he wrote to the chief executives of the world’s largest public companies insisting that if they focus solely on profits their future will be limited. He calls for all companies to ensure they contribute to society and serve a social purpose.


Why is this relevant to the small business owner practicing connection marketing? This is yet more evidence of the tidal wave of change we are seeing across the world. This is not just Fink’s personal mission, he clarifies that “society demands this”. The communities we live in and the customers we serve all want to see this change.


Read the full article from the New York Times here -...

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