
"Business for Good is Good for Business"
Francesca Salussolia is a social entrepreneur, innovator, and advocate for change.
As the Founder and CEO of Goal 17 and Wowment, she has built award-winning programmes that harness the power of volunteers to support children in care, care leavers, and communities across the UK. Her work combines people-centred design with cutting-edge technology, creating scalable models of mentoring and volunteering that are safe, impactful, and sustainable.
Francesca is also the driving force behind Wowment, a patent-pending safeguarding technology that enables safe communication on WhatsApp without sharing personal details. This breakthrough is redefining how mentoring and one-to-one support can be delivered, protecting vulnerable people while giving organisations powerful data insights.
With a background that bridges entrepreneurship, leadership, and social value, Francesca works with governments, councils, and organisations to shape the future of safeguarding and volunteering. At the heart of her work is a simple belief: when people connect safely and authentically, society transforms.